We’ve kind’a nailed a formula on how to get our rescues adopted to GREAT homes. Find out more below!
GETTING THE PAW’FECT SHOT!
A good photo is the difference between rehoming your animal or struggling for months and begging people to adopt. Don’t beg, just take great photos.
OUR TOP TIPS!
- ASK FOR HELP
Animals are not the easiest subject matter to photograph but when you nail the shot you will see the time was well worth it. If you have a friend that is a professional photographer then call in a favour. The better quality the photo the more likely hood of a happy home tail.
- USE A GOOD QUALITY CAMERA
A handphone with a quality camera is great but a DSLR is even better to catch the perfect, in-focus, detailed shot.
- A CLEAN BACKDROP
The animal is the focal point so try to shoot with either a plain backdrop or greenery. Research suggests that an animal photographed on green grass will get a more interest. Why? Because psychologically it represents a clean, happy and safe environment as opposed to, say, the cement floor of the shelter.
- NATURAL LIGHTING
If I had a dollar for every photo I have seen of black animals photographed in a shadow I could afford to save all the homeless animals! Make the time in the day to take your photos outside. Natural lighting is the best to get a great shot of your furry friend.
Another bug bear – people promoting animals that are blurred. Again, make the time during the day to take MANY photos to be sure it is in focus. You may take literally 100 photos for just 1 decent photo. But that 1 photo will be the difference of finding a forever home or continuing to struggle.
- LOOK INTO MY EYES
The ‘money shot’, as we call it, is when your animal is looking into the camera. Why? Their eyes are the window to their soul and people see this as soon as they scroll through their social media feed. There is an immediate connection, a silent conversation, a story. They lock onto each others gaze and the rest is history.
All animals smile when they are panting. This, coupled with looking into the camera will get even more engagement from potential adopters. How do I get my animal to pant? If it’s a puppy or adult dog, play with them for a good 5 – 10 minutes. Get them happy, relaxed and panting and you will be able to get a natural, happy and calm shot.
- FOOD GLORIOUS FOOD
Dangle a treat over the lense of your camera to get the attention of your rambunctious rascal.
- GET NOISY
Have some squeaky toys and squeak them close to the camera lense, or just make stupid sounds yourself (yes it is a little embarrassing). Watch as they tilt their head, stop moving and curiously look at the camera. Boom, that’s a shot!
- ADD SOME CHARACTER
Accessories are a cute little addition to lighten the shot. A clean collar, small bandana, a home-made daisy chain – anything that softens the animal and adds character will help your animal stand out.
- PHOTOGRAPH IN CAGES
I know the animal is at the vet and you are desperate to get it adopted, but that cage sends the wrong message. We don’t want to promote cages (even if the animal is in the clinic). A cage is not a home for an animal of any kind. Try and get around this, take a sarong or a piece of material with you as a backdrop, or take the animal out of the cage for a walk outside and look for a plain or natural backdrop in natural light.
- DON’T use photos out of focus or in shadows
- DON’T use photos of animals snapping or showing their teeth / snarling. They maybe in the middle of a play fight but to anyone viewing it online if could look aggressive.
WHAT DO YOU WRITE?
There will be a lot of opinions on what works and what doesn’t but what I have learnt is to keep it positive and light. I, personally, try not to be desperate and my reason for that is I want someone to adopt my animals for who they are not out of sadness or guilt. There is a home for all the animals, but some take longer than others to find.
Focus on the positive traits.
Toilet trained? Leash trained? Sleeps through the night? Vaccinated? Sterilised? Socialised?
Would they suit a couple, single, or family? If a family what age would your animals suit?
Always stipulate what YOU want for your rescue!
I always state no cages, no chains, no free roaming, fully fenced yard, no kosts (this is a one room studio with communal gardens) plus house check mandatory.
If your rescue is special needs be clear about this to any perspective adopters. They have the right to know if the animals has inherent trauma. There is nothing worse than investing your time into rehoming an animal only to have it returned with in a few days due to underlying issues.
WHERE DO YOU ADVERTISE?
The best, most effective place is naturally Facebook! With millions of users, and thousands in your area, you have a captured audience right in front of your screen.
- Join AS MANY local ‘groups’ as you can (be sure to read their ‘rules’ before posting).
- Post your photos and description direct into each group (don’t just share a post, your traction will be limited)
- Post as a ‘discussion’ rather than a ‘sale’. Facebook is cracking down on selling animals online (paw’some).
- Comment on the post each day. A smiley face, a love heart. Ask your friends to comment too. Why? Because it will push your post further up the feed and in front of more people
- Reply to peoples comments. Engage with them. That is the point of social media, to be social. So get social!
- Here are a few pages Bali specific pages you can post on:
I Love Bali Dogs
Bali Dog Lover
Bali Dog Lover K
Anjing Dijual (Bali)
Bali Adopt Rehome Pets
Canggu & Seminyak Community
Seminyak Umalas & Kerobokan Community
Dog Lovers Bali
Bali Dog Lover Denpasar
Dog Lovers Bali
Anjing Dijual Di BALI (Dog Lover)
SOMEONE APPLIED TO MY AD, NOW WHAT DO I DO?
Finally you see a little red dot in your messenger and there is someone wanting to adopt. Awesome, but now the real work begins.
I like to engage in simple banter first and then dive in with the important questions (see my questionnaire at the end of this page).
Once you have the answers you want you can make a time to meet.
Personally, I won’t even leave my house if they won’t answer the questions. And believe me I have had some real ‘characters’ who get annoyed at my ‘interrogation’. But hey, they haven’t invested hours and hours of time, love, energy and money into these animals – I have. So, if people think they are ‘helping’ me by taking an animal off my hands with out the respect to answer basic questions then they are sorely mistaken. We are blessed with the love and devotion of these rescued animals and I will only give them the best after everything they have been through. Plain and simple!
QUESTIONS I ASK.
Feel free to copy and paste to any potential adopters.
Note: These questions are specific to Bali because it is hard to take dogs out of Bali, therefore I am always looking for truly permanent people, or people who understand the FULL commitment and are willing to take their animals where ever they move to next if that should happen.
– how long have you Iived in Bali (or the location you are adopting with in)?
– how long do you plan to stay?
– if you leave where would you go? Would you take your pets?
– do you have a fully fenced and secure yard ? Adoption is strictly no cages, no chains, no roaming, no kosts.
– do you have any other pets ? If so she what / how old / gender / breed ?
– are your other pets fully vaccinated (Complete + Rabies). This is paramount for the future health of all animals. It’s also a good indicator of whether they take their pets health seriously.
– Are your pets sterilised? It is mandatory that our rescues are sterilised either prior to adoption if old enough or when they are 4+ months old. Sterilising pets stops the suffering and reduces rescue. See www.BaliPetCrusaders.org for subsidised sterilisation for rescued pets.
– do you have children? If so how old?
– do you work full time? Is anyone home with the dogs during the day?
If you can send me some photos of your yard would be great.
Now wait for their responses. If you feel comfortable with this being your fur’babes potential home then make a time to meet! Lock it in as soon as possible too!